Editor: Isabel de Carvalho B.Soc.Sc.Hons.IMM
Isabel de Carvalho entered the pharmaceutical industry after completing her honours degree in Nursing. She worked as medical representative for various pharmaceutical companies and was promoted to product manager and marketing director before leaving the corporate world to start her own company as a consultant. She’s been the editor for Front Shop Retailing magazine for the last 10 years while still actively serving the pharmaceutical through training, marketing, strategic direction, medical copy writing and translations.
Dr Karen Koch MBChB (UCT) (cum laude)
General practitioner with a background in wellness promotion, disease management and managed health care. After working as a GP in private practice and casualty for 3 years, Karen went on to focus health promotion and disease prevention. She was worked in managed healthcare for over 4 years and currently works in Research and Development for a major Medical Aid. Karen writes for doctors, nurses, pharmacists and the general public. Translating complex medical jargon into accessible knowledge which can be applied to everyday life is her real passion.
Frieda Kilian – Dip Mkt (IMM), BA Hons (Psych)
Frieda has been in the pharmaceutical industry for many years and went from medical rep to Product Management and then Marketing Management for various Multinational companies. Her passion has always been the OTC side of the business and this is where she feels comfortable. She has consulted to the industry on a freelance basis for the last few years and this included contract work, sales and product training, launching products, as well as writing copy for advertising agencies and have been writing articles for Front Shop for the last 4 years.
Laetitia Crause M.Pharm
- Active in the pharmaceutical industry; previously with companies such as Aspen and Adcock Ingram
- Expertise in business development, acquisitions, strategy and medical writing
- Involved in prescription, generic, OTC and complimentary products in most therapeutic areas
