About Front Shop Retailing
Front Shop Retailing is one of the leading magazines in the retail pharmaceutical industry. Front Shop’s aim is to educate pharmacy staff and to empower them with sound product knowledge and skills to maximise productivity. Articles are written by qualified authors in various categories and are overseen by a panel of pharmacists and relevant specialists. The magazine provides a focussed, cost effective and channelled approach in reaching the people selling and recommending manufacturer’s products. Manufacturers can utilise Front Shop to back up any face-to-face marketing efforts with editorial, as well as brand awareness through advertising. It is the ideal vehicle to ensure that marketing campaigns are enhanced at pharmacy level. The Pharmacy Assistant of the year and Pharmacist Assistant of the Year competition is a prestigious event entered by hundreds of pharmacy staff and a valuable tool for manufacturers to enhance product knowledge. The competitions stimulate top-of-mind recall and thus increases market share. Front Shop received the PICA award for the best Business-to-Business magazine 4 times in the last 5 years. Research showed that almost 90% of pharmacy staff would choose Front Shop over other pharmacy magazines. The survey also showed that 93% of readers read Front Shop from cover to cover and that 86% of readers keep Front Shop indefinitely for future reference.
On-line platform
The Front Shop website have been launched on the 9th May, which will allow advertisers the extra benefit of having their adverts seen in print and on-line.
OTC product directory
The first OTC product directory will be incorporated into the website. Pharmaceutical companies can list their products, together is the product indication and main features. Consumers will then be able to access the products via indication or product name.
Front Shop Training Academy
The Front Shop Training Academy was launched in March 2011 and forms a platform for pharmaceutical companies to interact and train pharmacy staff in a very cost effective way. Three non-apposing companies have the opportunity to educate the staff on different diseases and therapeutic options.
