About us

About Frontshop Pharmacy Magazine

Frontshop Pharmacy Magazine is one of the leading magazines in the retail pharmaceutical industry.

Frontshop’s aim is to educate pharmacy staff and empower them with sound product knowledge and skills to effectively assist their customers while simultaneously maximising turnover.

Articles written are overseen and reviewed.

The magazine provides a focussed, cost effective and channelled approach to pharmacy personnel who sell and recommend manufacturer’s products.

Manufacturers can utilise Frontshop to back up any face-to-face marketing efforts with editorial, as well as brand awareness through advertising. It is the ideal vehicle to ensure that marketing campaigns are enhanced at pharmacy level

Frontshop received the PICA award for the best Business-to-Business magazine four times in the last six years. Frontshop boasts an avid and involved readership of proud pharmacy staff. A copy of the magazine is delivered to pharmacies across the country, including corporate and hospital pharmacies.

The Pharmacy Assistant of the year and Pharmacist Assistant of the Year competition is a prestigious event entered by hundreds of pharmacy staff and a valuable tool for manufacturers to enhance product knowledge. The competitions stimulate top-of-mind recall and thus increases market share.

Front Shop Training Academy

The Frontshop Training Academy was launched in March 2011 and forms a platform for pharmaceutical companies to interact and train pharmacy staff in a very cost effective way.