PharmaChoice Launches ViralChoice Integrated Back to School Campaign

LOW_Viralchoice JuniorViralChoice Junior, one of SA’s leading immune boosting products under the PharmaChoice range has launched a ‘Back2School’ campaign which will see children winning bursaries worth R100,000 and parents the opportunity to win ViralChoice family hampers.

The campaign has been launched to encourage parents to purchase the product and keep their children healthy at the start of and throughout the school year. “The campaign was aimed at parents to help them understand that immunity is not just a winter concern but something to think about throughout the year,” says Elzette Hay, Franchise Manager at PharmaChoice.

She explains that the entry mechanism requires parents to purchase a ViralChoice® Junior product (ViralChoice® Junior Syrup, or ViralChoice® Junior Multivitamin Chew-tabs) at any of the major retail chains including; Dischem, Clicks, Pick n Pay and some independent pharmacies, take a photo of their child wearing the collectable button badge, have fun using the online elements to decorate their photo and upload to the website with their details to enter.

The collectable badges come in 12 variations and a ViralChoice CD with a catchy cold & flu themed jingle is also given to consumers in-store once product has been purchased.

“PharmaChoice cares for the health needs of the whole family and the products contain optimal formulations, which mean that they contain the right ingredients in the quantities your body requires,” says Hay.

She concludes, “The journey to good health begins with the right choice so parents can ensure their children’s bodies are getting the essential building blocks they need for healthy immune function by choosing ViralChoice Junior.”

For more information visit: or or Twitter: @PharmaChoiceZA

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